A Social Success: Over 11 Million Diamond Dash Downloads on iOS
● 64% of players logging into Facebook to play with friends
● Users logged into Facebook are 8 times more likely to spend money, and spend 50% more
● Cummalative iPad downloads account for 40% of total, new iPad at 13%
Berlin, 02 April 2012: The mobile version of Diamond Dash, the world’s most popular social arcade game, has been downloaded over 11 million times on iOS devices since it debuted in December 2011.
Social by design, Diamond Dash was one of the first mobile games to launch with a fully realized implementation of Facebook Connect. Social features like synchronized scores between mobile and flash versions, a real time leaderboard and the ability to gift friends playing on a desktop computer from a mobile device have changed the way people interact with each other on the mobile platform.
The percentage of users choosing to connect to Facebook has continued to rise since the game launched – from 28% of users in December 2011, to 64% and rising at the end of March 2012. Users who log into Facebook from the game are eight times more likely to spend money, and spend 50% more on average.
Clicking a notification from Diamond Dash whilst browsing Facebook on iOS takes users directly to the Diamond Dash app to play and compete with friends. In the month of March, users were directed to the Diamond Dash app from Facebook over 18.5 million times, highlighting Facebook’s growing role as a mobile distributor.
Looking into device numbers, over one hundred thousand users are currently playing the retina optimized update on the new iPad. In countries where the device launched on March 16th, 13% of all Diamond Dash downloads have since been for the new iPad, with 25% and 22% being for the iPhone 4 and iPhone 4S respectively. The iPhone remains the most popular iOS platform accounting for 51% of downloads, with the iPad increasingly closing the gap at 40%.