Student Project with CDTM: Audience Driven Game Design

July 25, 2014

CDTM students at Wooga

Almost from the very early days, Wooga set up regular student projects with the Center for Digital Technology & Management (CDTM), a joint institution of the Technische Universität Munich (TUM) and Ludwig-Maximilians-Universität Munich (LMU).


As part of this year’s Entrepreneurship Laboratory (elab), Wooga has been supported by 4 smart talents in order to work on a research project about different player types of free2play games. Starting in April 2014, Yoana, Raoul, Nils & Sascha had to play tons of different games for uncountable hours in order to gain meaningful learnings for our game teams. 3 months, 14 skypecalls and several milestones later, the fabulous four presented their results within the company.

From the student’s point of view, the study can be concluded like this: “It is known that not all players are the same. They differ in the reward they are looking for and the type of games they like. As a game developer you might want to optimize your game for a certain player type, improve your idea or benchmark your game and compare it to others. Therefore, we analyzed 30 selected games of the US iOS market and derived a framework on how to assess and compare games. This framework can support your ideas right from the beginning.”

In addition, the students developed an automated toolkit which allows our game teams to easily evaluate audience driven game design.

Sascha Ritz (CDTM), Anne Seebach (Wooga University Relations), Kaspar Hübener (Wooga Product Manager), Raoul Friedrich (CDTM), Nils Ziehn (CDTM), Yoana Tsoneva (CDTM), Georg Baumgarte (Wooga Game Design)




Wooga is Berlin’s most family-friendly company

July 7, 2014

Usually you wouldn’t necessarily link a family-friendly environment to the digital economy and video games. But Wooga has done exactly that and managed to become a top employer for parents. That initiative was awarded last week, when Wooga was named the most family-friendly enterprise in Berlin.

The awards are organised by a group of well-known labor associations, such as the Entrepreneurs Association Berlin-Brandenburg (UVB), the Chamber of Industry and Commerce Berlin (IHK Berlin), the German Union Association (DGB), the Berlin Advisory Board for Family as well as the chamber of handicrafts Berlin.

Sieger des Landeswettbewerbs 2014 ausgezeichnet [in German]

The jury stated that even though Wooga is still a young company, it already employs 250 people from over 40 different nations. This diversity is met by a range of actions and measurements, in orders to make families an important part of the company culture and internal communication. The jury was impressed at how Wooga implemented these tools: Facebook groups for parents, as well as “Mums-Lunches” present a picture of a company that facilitates a modern approach to combined job- and family-planing.

Wooga family agent Josefine Botha with baby and award certificate

Wooga family agent Josefine Botha with baby and award certificate

Other mentions were the general principle on family friendliness in the company, the employment of a family agent that takes care of mothers and fathers, as well as cooperations with the Fröbel-Kita and a babysitter emergency call. These are extra offerings on top of general decisions, such as flexible working hours based on trust.

In fact, in 2013 there were 13 new babies born with a Wooga employee being the father or the mother. And in 2014 this number might even increase…

With Kit and Caboodle: Families @Wooga

Wooga’s debut at the ‘Rockstar’ among job fairs – Sticks & Stones 2014

July 1, 2014


Taking everyone as he or she is no matter which nationality, gender, sexual orientation or music taste is one of Wooga’s key principles when hiring.

Last weekend we were thrilled to be a part of ‘Sticks & Stones’ – the first recruiting event focused on what they termed as ‘real’ diversity.
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First Startup Weekend Makers & Games hosted at Wooga

June 27, 2014


Last weekend was a busy one once again at Wooga!

After an edition in Hamburg earlier this year, we hosted the first Startup Weekend dedicated to hardware and games in Berlin and more than 70 people decided to spend their weekend with us, working hard on turning their ideas into reality.
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Kantorowitsch Award for Wooga Master Thesis Student

June 25, 2014

Award winners Thea Starke and Dr. Thomas Wöhner (Credit: G. Bauer)

Thea Starke, who worked as an intern and later as a working student in HR at Wooga, received the Kantorowitsch Award from Martin Luther University in Halle-Wittenberg Friday last week. The award was granted for her work in the field of “Interdependencies between company growth and knowledge exchange”. Her example company was, well, what could it be: Wooga.

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Werner Vogels, Amazon CTO, Pays Wooga a Visit

May 14, 2014


Werner Vogels, Amazon CTO, popped by our offices yesterday to give a brownbag in front of a packed Wooga audience.

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Wooga Floorwarming Party

April 25, 2014


Last night over 300 resident Berliners from the startup community at large joined us for drinks and food on the balcony. Being a mere 5 minute stroll from Alexanderplatz, we were lucky enough to have a great view of the TV tower to accompany the warm spring evening.

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Jelly Splash Included In Facebook’s Games of 2013

April 8, 2014


2013 was a big year for Jelly Splash. The game initially launched in August and was swiftly followed by a huge number of other platforms in what was our fastest cross platform roll out to date.

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Wooga Uni Relations: Looking for top talents for top games

March 10, 2014

Wooga welcomes Alexander Court (TU Berlin), Sheila Verseck (MD.H Berlin) and Sven Thomas Gorholt (HTW Berlin) Wooga welcomes Alexander Court (TU Berlin / Credit: TU Berlin, Jacek Ruta), Sheila Verseck (MD.H Berlin) and Sven Thomas Gorholt (HTW Berlin)

If industry and universities collaborate it benefits the students most of all. The German government acknowledged this and started the “Deutschlandstipendium” a few years ago. The program is a national collaboration between universities, the government and the German economy with over 14.000 participants in 2013. Of course, big companies support this, but there is only a few startups. Wooga is one of them – here is why…

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Pearl Turns One Today – A Look Back at Her Adventures [Spoiler Alert]

March 5, 2014


One year to the day Wooga launched its very first hidden object game on, Pearl’s Peril.
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