Effective as of 7 July 2023.
This Wooga Privacy Notice (the “Privacy Notice” or “Notice”) is provided to help you understand our practices regarding how we collect, use, share, and protect personal data. In this Privacy Notice, “Wooga” refers to Wooga GmbH, Saarbruecker Str. 38, 10405 Berlin, Germany. We may also refer to Wooga as "we" or "us".
This Privacy Notice applies whenever you visit our websites, play the games that link to this Notice, or otherwise access any of our other products and/or services, mobile applications, or any other applicable platforms and/or devices (the “Service”).
By using the Service, you understand and do not object to the collection, disclosure, storage, and use of personal data as described in this Privacy Notice. If you do not want Wooga to collect, store, use, or share the personal data you provide in the ways described in this Privacy Notice, you should not play Wooga’s games or use our Service.
Wooga collects personal data to fulfill one or more of its functions and activities, as described in this Privacy Notice.
When you use our Service (including through a social network), you may give us information directly in a number of ways, including:
The information you share with us may include, for example:
When you use our Service, you may also have an option to create a player profile that other Wooga players can see. In your profile, you may be able to include information like:
We may collect or receive information about you from other sources, like third-party applications such as an app store, third-party login service, and social network(s) on which you play our games. We may also receive information from companies who compile information, including about lifestyle and preferences. We may use this information along with information you provide us with directly in a number of ways as described in this Privacy Notice, for example, to help you and your friends connect or to serve you advertising tailored to your interests.
If you play Wooga’s games or access our Service on connected third-party applications or connect our Service to any third-party applications, including social networks like Facebook, Wooga may receive certain information about you from the provider of the third-party application. The information we receive depends on the Wooga game you’re playing, the third-party application, your privacy settings and, if applicable, your friends’ privacy settings on that third-party application.
For example, Wooga may collect and store some or all of the following information shared by the third-party application:
If you access our Service from a third-party application or connect our Service to a third-party application, you should also read that third-party application’s Terms of Service and Privacy Notice.
If you are unsure about what information a third-party application is sharing with us, please go to the third-party application to find out more about their privacy practices.
Cookies
Wooga, our service providers, and third parties may place cookies on your device when you access or browse the Service. A cookie is a small data file that is transferred to your device for record-keeping purposes. Information contained in a cookie may be linked to personal data. We may use cookies for purposes such as improving the quality of Wooga’s Service, making the Service easier to use, tailoring recommendations to interests, and serving targeted ads. We will only use these cookies and the contained information if you agree to them via our cookie banner. You can revoke your decision at any time by clicking on “Cookie Settings” at the bottom of each page on our website.
If cookies do not contain an exact expiration date, they are stored only temporarily and are automatically deleted as soon as you close your browser or restart your device. Cookies with an expiration date will still be stored even when you close your browser or restart your device. Such cookies will not be deleted until the specified date unless you delete them manually.
Third-party advertisers may also use, place, or read cookies or other collected information from technologies such as software development kits (SDKs) on your device, and those practices are subject to their own policies. For more information on these third-party advertisers, please see the Third-Party Advertising Including Tailored Advertising and Analytics section below.
Other Technologies
We, our service providers, and third parties may also employ other technologies including (i) web beacons, which may allow us to know if a certain page was visited or whether an email was opened; (ii) tracking pixels, which may allow us or our advertising partners to advertise more efficiently and effectively by recognizing your device(s) on, off, and across different services and devices and identifying the source of a new installation; and (iii) local shared objects, also known as flash cookies, which may help us to reduce fraud, remember your in-game preferences, and speed up load times.
We, our service providers, and third parties may collect the following information via cookies and other technologies:
We might connect this information with your social network ID and/or Wooga User ID.
Google Analytics
We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4 ("Google"). Google Analytics uses the advertising and analytics cookies described above to analyse your use of our website on our behalf. The information generated by these cookies is transferred to a Google server and stored there. However, if you are based in the EU or a country of the European Economic Area, your IP address is shortened before the usage statistics are evaluated, so that no direct connection to your IP address can be made. For this purpose, we use the "anonymizeIp" function.
We have also concluded data processing agreements with Google. The purpose of the use of Google Analytics is to analyse the usage behavior of our websites. The information collected helps us to improve our websites and games. The legal basis is your consent in accordance with the European data protection requirements under Art. 6 para. 1 lit. a GDPR. More information on Google Analytics can be found here https://support.google.com/analytics/answer/6004245
For more information on how to limit the types of cookies you allow, please see the Opting Out of Cookie Tracking section below.
When you play our games, you generate certain information, such as information about game sessions (including timing, number, and length), progress in the game (e.g. level and achievements), items collected, collaborations, and other choices you make in the game (like the way you interact with certain features or pop-ups).
You also may be able to take part in certain activities on our Service that let you communicate or share information with Wooga and/or other players. These include:
You may choose to disclose information about yourself in the course of contributing player-generated content to the Service, including in its chat rooms, blogs, message boards, player “profiles”, or in similar forums through mobile services and/or through third-party sites or services, posting public comments to other players' profiles or gameboards, sending private messages, invitations, or photos to other players, either directly on our Service or through our Service to their email accounts.
Additionally, you should be aware that any personal data you submit, including videos and images, can be accessed, read, watched, collected, or otherwise used by Wooga and by other players of these forums. Wooga is not responsible for the personal data you choose to make public in any of these forums.
We may use any information you share for any purpose as described in this Privacy Notice. Note that you should consider any information you post or otherwise share with other players through a Service or a third-party site or service as “public” and you should have no expectation that it be kept private. Please also see Wooga’s Terms of Service for further information and guidelines about posting content through our Service.
Wooga may obtain basic information about purchases made through a third-party platform or store (for example, Facebook, Apple, or Google). Our Terms of Service explain our policies and terms relevant to our charges, billing practices, third-party credits, and virtual currencies.
If you purchase virtual currency or virtual items on our platform, our third-party payment processors will collect the billing and payment information needed to process your charges. This may include, for example, your postal address, e-mail address, and/or payment information. Wooga’s payment processors may collect, process, store, and share information with us related to your purchases.
Wooga may use personal data for a variety of business purposes as described in this Privacy Notice, including to fulfill our contractual obligations, complete transactions you request, comply with law, and for other legitimate business purposes, such as to:
Your interactions with our Service may be tracked across platforms and/or devices.
In addition to the above, if you have provided your email address to Wooga, we may use it to communicate with you in a number of ways, including to respond to customer support inquiries; keep you and others informed of your gameplay, comments from friends, and in-game status and promotions; and tell you about gift and neighbor requests. Some messages, like invitations for friends to join you in a game, may include your name and profile photo. We may also send promotional messages ("Promotional Communications") directly or in partnership with other parties. For more information on how you can opt out of Promotional Communications, please see the Your Rights section below.
We may use technologies that (a) may be considered automated decision-making or profiling, and/or (b) include artificial intelligence to evaluate personal data that we collect (including, for example, in-game activity and communications within our Service) to improve our Service (for example, to prioritize customer support inquiries to shorten response times, personalize the game experience, and to understand trends in response to certain features in our Service) and for other legitimate business purposes. We will not use these technologies in a way that has a legally significant impact on you, unless we have your consent, or we are otherwise legally permitted to do so.
We may use personal data for any other purposes communicated to you at the point of collection, or otherwise with your consent.
We may share personal data about you between and among Wooga’s affiliated companies including our ultimate parent company, Playtika Holding Corp., and its subsidiaries.
Additionally, we may disclose or publish aggregated and analytical information (information about you and other players collectively that is not intended to specifically identify any individual player, for example, players between the ages of 25 and 30 who live in Chicago) and other non-personal data about our players for industry analysis, demographic profiling, marketing, analytics, advertising, and other business purposes.
In addition, we may share information (which may include personal data) with third parties (in other words, parties other than Wooga) or allow third parties to collect this information from our Service as described in this Privacy Notice.
Wooga uses its affiliated companies (Playtika Holding Corp. and its subsidiaries) and other unaffiliated companies (“Service Providers”) to support the Service, for example, to assist us with processing payments, analyzing data, optimizing gameplay and enhancing player experience, email delivery, hosting services, and managing and delivering contextual and tailored advertisements.
In most Wooga games, if you play or register through a social network (for example, Facebook Connect), your social network friends may see your profile name, profile photo, and details of your gameplay (like your game progression or rewards earned). If you use our Service in response to an invitation from another player, that player may see certain information about you and your in-game activities, including when you join and the level(s) you reach within the game.
Correspondingly, in many Wooga games, other players, regardless of whether they are your social network friends or not, may be able to see details about gameplay (including the identification of any Wooga games you have played), communicate with you within our Service, and view your game profile, which may include your social network name or a “game name” and your profile photo. Other players may also be able to send you game requests or even friend requests through a social network and/or Playtika’s communication channels.
We may have advertising on our Service. When advertisers or ad networks place ads in our Service, they may collect or we may share the following types of information from within our Service:
The information collected may be used to:
Advertisers or ad networks may collect this information through the use of tracking technologies like browser cookies and web beacons, and they may use a single tracking technology or multiple tracking technologies at the same time. We recommend that you also review our advertising partners’ privacy policies for more information. A list of our advertising partners and their privacy policies can be found here.
Please note, after clicking on a third-party advertisement in our games, you may no longer be on a site hosted by Wooga, in an application operated by Wooga or the social network through which you are playing Wooga’s games. Receiving personalized in-application advertisements from third parties in our games is subject to your consent. You can always revoke your consent. For more information on how to revoke your consent, please see the Opting Out of Third-Party Tailored Advertising section below.
In the event that Wooga undertakes efforts to engage in a business transition (including but not limited to a merger with and/or acquisition by another company, or sale of all or part of its assets), we may disclose relevant information we have, including personal data, to the successor organization in the transition. We will make reasonable efforts as described in this Privacy Notice to let you know of the business transition before transferring personal data to the extent required by law.
E. Legal Compliance
We may share personal data in the following circumstances:
Depending upon the applicable law where you live, you may have the right to make requests with respect to personal data that Wooga processes about you, for example to request:
You may also have the right to object to certain processing, including to opt out of targeted advertising.
Wooga allows all players to submit the requests by sending an email to privacy@wooga.net or through the support section within the game you play.
To manage the information Wooga receives about you from a third-party platform where you play our games, like Facebook, Apple, Amazon etc., you will need to follow the instructions for the relevant third-party application(s) for updating your information and changing your privacy settings.
If you want to stop receiving Promotional Communications from Wooga, you can click on the "Unsubscribe" link in any promotional email from Wooga. Please note that it may take us some time for your opt-out to become effective.
If you want to stop receiving messages through our game pages on Facebook, you can turn off all messages through your Facebook “Settings”.
When you install our apps on your mobile device, you can choose to receive push notifications, which are messages an app sends you on your device even when the app is not on. You can turn off notifications by visiting your mobile device’s “Settings”.
Additionally, in some of our game apps, you may find an option under “Settings” to turn off push notifications.
In games that serve third-party tailored ads, we provide you with a toggle button to disable them.
For more information about tailored advertising (and your choices to prevent third parties from delivering tailored web and mobile web advertising) you can visit www.aboutads.info. To opt out, for businesses that participate in the Digital Advertising Alliance, you can exercise that option at www.networkadvertising.org/choices and www.aboutads.info/choices.
If you live in the EU, you can get information and exercise your choices at www.youronlinechoices.com.
These opt-out tools are provided by third parties, not Wooga. Wooga does not control, operate, or endorse these tools or the choices that advertisers and others provide through these tools. They are listed here only as a convenience for players.
In addition, if you do not want to receive third-party tailored ads, you may opt out by adjusting the ad tracking settings on your device. You can also reset the advertising identifier (like an IDFA) from your device’s settings, which will prevent continued use of existing behavioral data tied to the previous Advertising Identifier. Further, depending on the platform provider (such as Apple or Google), you may be able to download apps, such as the Digital Advertising Alliance’s “AppChoices” app, that offer to provide you with control regarding the collection and use of cross-app data for tailored advertising. Like the opt-out tools mentioned above for web, these mobile opt-out tools are provided by third parties, not Wooga. Wooga does not control, operate, or endorse these tools or the choices that advertisers and others provide through these tools.
Please note that you may still receive advertisements from Wooga and third parties within Wooga’s games even if you opt out of tailored advertising; these ads will not be tailored to you.
You can set your web browser to warn you about attempts to place cookies on your device or limit the type of cookies you allow. Flash cookies operate differently than browser cookies, and cookie management tools available in a web browser may not remove flash cookies. To learn more about and manage flash cookies, you can visit the Adobe website and make changes at the Global Privacy Settings Panel.
If you disable cookies, you may lose some of the features and functionality of our Service because Wooga cookies are necessary for providing the Service.
On Wooga websites that use cookies, you can also use the cookie banner or click on the “Cookies Settings” link to choose your preferences.
Note that Wooga does not currently respond to Do Not Track signals, whether that signal is received on a computer or on a mobile device.
In accordance with the Terms of Service, you may not use the Service if you are under 18 years of age.
Wooga is committed to complying with laws protecting children. If you believe that your child has submitted personal data to Wooga without your consent, please contact us at privacy@wooga.net. Wooga will take reasonable steps to delete such information as soon as possible.
Wooga may send, access, use, and/or store personal data outside of the country or region where you live, including, for example, to the United States and Israel. We may transfer personal data to our parent company and affiliated companies, vendors, business partners, and others as described in this Privacy Notice, and by using the Service you consent to such transfers.
Laws vary from jurisdiction to jurisdiction, so the privacy laws applicable to the places where personal data is transferred to or stored, used, or processed in, may be different from the privacy laws in place where you live. When we transfer personal data outside of the location where it was collected, we put into place appropriate safeguards (including, for example, contracts) or otherwise make efforts to ensure that such transfers meet applicable local legal requirements.
We may retain personal data for as long as you use the Service and as necessary to fulfill the purposes for which it was collected, or as necessary to comply with our business requirements and applicable laws; to comply with any legal, accounting, or reporting obligations; to resolve disputes; to protect our assets; to efficiently run our business; and to enforce our agreements.
We take reasonable steps to protect personal data; however, no system or network can be guaranteed to be 100% secure and therefore we cannot guarantee the security of data. To the fullest extent permitted by law, we do not accept liability for unauthorized disclosure.
The Service may include links to other websites and/or applications that are owned and/or operated by others. Any information you provide on such websites and/or apps is subject to the privacy policy on such website or app and Wooga is not responsible for the content, privacy policy, terms of use, or security practices of such site and/or app. You should review the terms and privacy policy of any site or app that you access.
Wooga reserves the right to amend the Privacy Notice from time to time, and Wooga encourages you to consult the Privacy Notice regularly for changes.
If we make material changes to our Privacy Notice, we will tell you by placing a notice on wooga.com or its equivalent in-game, if and as required by law, by sending you a notice to the email address we have on file for you, prior to the change becoming effective. We may supplement this process by placing notices on game blogs, social network pages, and/or forums and on other Wooga websites. You should periodically check www.wooga.com and this privacy page for updates.
If you have any questions, comments or concerns about our Privacy Notice or any other privacy issue please contact Wooga’s DPO at privacy@wooga.net or Attn: Legal/Privacy, Saarbruecker Strasse 38, 10405, Berlin, Germany.
If you want to exercise your rights you can submit a ticket via the applicable support channel of the game or by sending an email to privacy@wooga.net.
Additionally, if you have any questions, or concerns that you think we have not adequately addressed, you may have the right to bring your question or concern to the privacy authority in the location where you live.
Our Supplemental U.S. State Law Notice (“Supplemental Notice”) is available here.